What's Holding You Back from Digital Marketing Success?

Zane Arshad started his journey as a teenager with a simple goal: to run an online business. He began with an e-commerce clothing store, learning everything on his own about websites, social media, and digital marketing. Over time, his interests shifted, leading him to build Drafted Zed, a company that now offers a wide range of digital services.

Today, Zane leads a team of 41 remote professionals, working with both small businesses and large enterprises. The company uses advanced technology and digital tools to help clients grow online, from AI-powered assistants to map optimization and IT services.

Key Takeaways

• Zane Arshad moved from online retail to full digital services.

• Drafted Zed supports business growth with digital strategies and remote teams.

• The company works with both small and large clients, focusing on innovation.

Zane Arshad’s Path to Entrepreneurship

Early Drive and Beginnings

Zane Arshad started his business journey while still in high school. He had the idea to build an online clothing shop and wanted to keep costs very low. To learn everything needed, Zane watched YouTube videos, used online courses, and worked hard to understand how to make a website and attract customers.

Key steps Zane took:

• Researched e-commerce trends

• Learned website development from free resources

• Practiced digital marketing on platforms like Facebook and Instagram

Launching the Initial Online Venture

Zane’s first project was a custom clothing website. On his site, customers could pick different styles and designs, order online, and get their clothes delivered.

• He managed every part of the business himself.

• Zane spent months testing and running the store using digital tools he learned about.

• After a few months, he realized he did not want to sell clothes long-term.

Evolving into Drafted Zed

After closing the clothing shop, Zane changed his focus. He began offering digital marketing and IT services under the brand “Drafted Zed.” At first, he worked alone, making websites and helping small businesses with online growth.

Over time:

• He started getting more clients through word of mouth.

• Hired a team of website developers and IT experts.

• Expanded services to include social media marketing, paid ads, cloud solutions, and virtual assistance.

Today, Zane leads a team of 41 remote professionals. Drafted Zed helps businesses with digital strategies, IT support, virtual assistants, and enterprise services. Zane’s focus remains on learning, expanding the business, and building lasting connections with clients.

Drafted Zed’s Development Over Time

Growing the Team and Expanding Positions

Drafted Zed began as a solo project. Over time, it has grown into a group of 41 remote professionals. The team now includes website developers, IT experts, and specialists in digital marketing and sales.

Different parts of the company handle unique responsibilities. For example, the marketing and sales teams focus on bringing in new customers through activities like content creation, outbound calls, and improving Google rankings. Each group has its own goals but works together to serve both small companies and large enterprises.

Team Area Responsibilities Website Developers Build and update websites IT Experts Manage complex digital projects Marketing Social media, paid ads, and SEO Sales Client outreach and lead funnels

Broadening Services and Offerings

Drafted Zed first focused on website creation for small companies. Today, their services include:

• Website development and support

• E-commerce marketing

• Paid advertising

• Search engine optimization (SEO)

• Virtual assistant services

• Managed IT, including cloud and cybersecurity projects

Clients use these services to increase efficiency and use new technology. Virtual assistants help businesses lower operating costs. The IT team can handle advanced projects for big organizations that need high-level support.

Direction, Mission, and Upcoming Plans

Drafted Zed aims to keep growing and adding new solutions for its clients. The company’s leadership is focused on new ideas such as building a business software or an app that can be offered as a service.

The plan is to stay ahead in technology and keep building business relationships with both large enterprises and smaller companies. The team stays in touch with clients by sharing news, using communication apps, and sometimes adding new tools to their services for free. This approach keeps clients informed and engaged.

Essential Online Tactics for Business Expansion

Intelligent Digital Assistants for Businesses

Using AI-powered digital assistants helps companies cut costs and use their team more effectively. These assistants work remotely and handle tasks such as scheduling, answering common questions, and managing day-to-day communication. This approach is especially useful for businesses wanting to stay efficient while growing online.

Benefits:

• Reduces expenses

• Supports remote work

• Manages client support, emails, and scheduling

Improving Business Listings on Google

Boosting a business’s visibility on Google can help attract more customers. Keeping Google Maps business profiles updated and accurate makes it easier for people to find services nearby. Good reviews, clear business information, and regular updates are important for strong local search rankings.

Quick tips:

1. Add up-to-date contact information

2. Collect customer reviews

3. Post new photos and updates regularly

Developing Advanced and Modern Websites

Having a professional and user-friendly website is key for any business. Modern website building allows custom online stores, booking systems, and clear presentations of products or services. Using tools like WordPress or Shopify, businesses can make sites that are easy to use and look sharp on any device.

Key Website Features Why They Matter Mobile Responsive Works on all devices Fast Loading Better user experience Clear Layout Easier navigation

Promoting on Social Platforms and With Online Ads

Social media and paid advertisements help businesses reach new customers and keep existing ones engaged. Posting regularly on platforms like Instagram and Facebook, and running targeted ads, increases brand visibility. Businesses also use creative content to stand out and attract visitors to their website or online store.

• Share updates and deals

• Use paid ads to reach target audiences

• Track results to improve future campaigns

Large Business Client Growth and Management

Connecting with Major Companies

Building relationships with large businesses brings steady work and higher-value projects. They focus on reliability and long-term value when working with these clients. The team uses multiple strategies to make these connections:

• Dedicated sales teams target different channels, like content creation and outbound calls.

• Specialized landing pages help attract various types of companies.

• Networking, referrals, and consistent service boost trust and open doors for new opportunities.

Providing Benefits and Keeping Clients Engaged

Retaining clients is as important as acquiring them. They work to give ongoing value by:

• Staying updated with new trends and industry updates.

• Sending regular newsletters, usually weekly or bi-weekly, to keep clients informed.

• Offering helpful upgrades using new technology or tools, often adding them at no extra cost if affordable.

• Making sure clients feel supported and always in touch.

Client Retention Actions

Action Description Weekly Newsletters Inform clients about news and updates Regular Communication Use messaging apps to stay in touch Tech Integration Add new tools when they benefit the client's business

Using Digital Tools for Stronger Client Connections

Technology plays a big role in their client relationship strategy. They:

• Use messaging apps to keep communication fast and direct with all clients, including previous, current, and potential ones.

• Focus on tools that help organize prospects, cold leads, and warm leads.

• Respond quickly to client needs and questions through digital platforms.

Key Tools:

• Direct messaging apps

• Client management systems

• Automated email updates

This mix of personalized service and technology helps maintain strong ties with large business clients and supports ongoing growth.

How Remote Teams Drive Success in Digital Marketing

Benefits of Working with Remote Staff

Remote teams in digital marketing help businesses grow while keeping costs low. Many professionals can work from different locations, which makes it easier to find skilled people for each project. This approach allows companies to hire experts in web development, social media, and IT services no matter where they live.

Hiring remote staff brings several key advantages:

Benefit Description Greater flexibility Teams can work from anywhere, making scheduling easier Lower operational costs Businesses save money on office space and local salaries Access to wider expertise Companies can hire the best talent from different parts of the world Fast growth Teams can expand quickly as new roles are needed

By working remotely, teams remain focused on tasks and can serve a variety of clients. They are also able to support both small businesses and larger enterprise companies by offering a range of services.

Managing Successful Remote Teams

Managing a remote team takes strong communication and clear roles. Team leaders use several strategies to keep work on track and support each member.

Key management strategies include:

• Using apps and tools to stay in touch with clients and team members

• Setting up regular updates and newsletters to share new information

• Dividing sales and marketing work among specialized teams

• Quickly adding new digital tools to help clients without extra fees if it makes sense for the project

These steps help remote teams deliver up-to-date services and maintain strong relationships with clients. By keeping everyone informed and connected, the team provides better value and helps businesses improve their digital marketing results.

Blending IT Support with Online Business Solutions

Full-Service IT Management for Companies

Businesses partner with teams that offer both digital marketing and IT help. These teams manage websites, run social media campaigns, and oversee paid ads for clients. They also provide virtual assistants to help companies save money and work more efficiently.

For larger clients, expert teams handle complex IT projects. These can include cloud services and cybersecurity work. Most small and mid-sized companies do not use these advanced services. Enterprise clients often prefer these solutions because they offer reliability, strong project delivery, and opportunities for long-term partnerships.

Service Offered Who Uses It Description Website Development Small & Large Businesses Build and manage professional sites Social Media Marketing Any Size Grow online presence Paid Advertising Any Size Boost sales through targeted ads Virtual Assistance Global Businesses Save costs with remote support Cloud & Cybersecurity Large Enterprises Protect data and manage IT infrastructure

Shifting from Selling Online to Supporting Companies

The business started as an online clothing shop, helping customers pick and order custom clothes. After a few months, the focus shifted. The team found more promise in digital services than in maintaining a retail store.

With new skills in web design, online marketing, and customer growth, the business began offering these services to others. The operation grew from a one-person effort to a group of over 40 professionals. Today, they serve many clients, manage different sales teams, and keep up with the latest technology trends. Staying connected is essential, using regular updates and helpful newsletters to keep clients informed and engaged.

Key Steps in the Journey:

• Began as an online clothing store.

• Learned web design and marketing.

• Shifted focus to digital and IT services.

• Grew a remote team and expanded offerings.

New Approaches and Ongoing Skills Development

Keeping Up with the Latest Tools and Methods

They believe staying current with technology is necessary for client success. The team uses their time to learn about new tools, platforms, and updates. Instead of spending hours on social media, they focus on apps that help them maintain strong connections with their clients.

A few ways they stay informed include:

• Writing weekly or bi-weekly newsletters for clients

• Regular research on new software and trends

• Quickly testing and integrating useful tools for businesses

If a new tool is discovered and fits a client’s needs, it is added at no extra charge when possible. This lets clients try new solutions without worrying about extra costs at first.

Shifting Plans to Respond to Industry Changes

Their work strategies are not fixed. When the market changes or a new business trend appears, the team adjusts their methods to give clients the best value.

How they adapt:

Situation Response New digital tool launches Test and add it to services Shift in business needs Change methods to fit clients Update in client’s industry Share news and advice quickly

By being flexible and open to change, they make sure their clients always have up-to-date support. They focus on strong communication, sending out newsletters and updates to keep everyone informed.