Game-changer: AI and Automation for MSP innovation

Building a successful MSP business takes time and dedication. We started by creating videos about marketing and MSP operations based on our experience. What began as a few simple videos has grown into a thriving community with one of the largest MSP YouTube channels online.

Our growth has been remarkable but didn't happen overnight. We now produce about 250 videos annually, reaching MSPs in countries worldwide from the UK to Australia. The journey from local MSP sales to helping over 150,000 people globally has been incredibly rewarding. While building a business requires sacrificing security and financial stability initially, creating something of your own makes the effort worthwhile.

Key Takeaways

• Consistent content creation (five videos weekly) has built our MSP channel into a global resource reaching thousands.

• Business growth requires patience and persistence rather than expecting overnight success.

• Building your own business involves sacrifice but offers the reward of creating something uniquely yours.

Guest Introduction

Harrison from Growth Generators

We're excited to introduce Harrison, the owner of Growth Generators. His company specializes in helping MSPs (Managed Service Providers) grow through sales training, marketing strategies, and business operations guidance. Growth Generators offers a thriving community and membership where MSPs can access valuable resources and connect with peers at similar stages in their business journey.

Harrison's YouTube channel has become one of the largest MSP-focused channels online. They produce an impressive 250 videos annually—about five videos every week—covering essential topics like sales techniques, effective marketing, and operational best practices. This consistent content creation has helped them reach over 150,000 viewers worldwide, from the UK and Australia to California.

The channel recently surpassed 4,500 subscribers, marking a significant milestone in their growth. Harrison emphasized that success doesn't happen overnight—it requires persistent effort and patience. Building a business involves many challenges, from client management and invoicing to legal matters and policy development.

Harrison made a deliberate pivot from general marketing to specifically helping MSPs. This shift happened organically when his initial MSP-focused videos gained unexpected traction. Despite the long hours (often 40-70 per week) and challenges of entrepreneurship, Harrison finds tremendous satisfaction in building something of his own rather than working for someone else.

For Harrison, the journey from MSP sales—where he would network locally and drive to meet clients—to running a global business from his home office has been remarkable. While entrepreneurship means sacrificing some financial stability and security, he believes the freedom and fulfillment make it worthwhile.

Inside Growth Generators

Our Services

We help MSPs grow through a range of services. Our focus areas include sales training, marketing strategies, and business operations support. We work with MSPs at various stages and sizes, providing customized solutions to help them reach their goals. Our approach is hands-on and practical, drawing from real-world experience working with and for MSPs.

Our Community

We've built a thriving membership community for MSP owners and professionals. This space allows members to access valuable resources, connect with peers at similar business stages, and share experiences. The community has become a place where MSPs can find support, guidance, and collaboration opportunities. Members particularly value being able to talk with others who understand their specific challenges and growth phase.

Our YouTube Impact

Our YouTube channel has become one of the largest MSP-focused channels online. We create about 250 videos every year, with an average of 5 videos published weekly. The channel specializes in sales, marketing, and business operations content specifically for MSPs. Our videos have reached approximately 150,000 viewers worldwide, helping MSP owners from countries like the UK, Australia, and across the United States. What started as a few videos based on personal MSP experience has grown into a global resource for the industry.

Content Creation Plan

Our approach to creating videos centers on consistency and volume. We've developed a strategy that allows us to reach MSPs worldwide through regular content production.

How Often We Make Videos

We maintain a steady production schedule of five videos per week on average. While we do take occasional breaks, this consistent pace helps us build momentum and keeps our audience engaged. This regular cadence has been instrumental in growing our channel and reaching MSPs globally.

Yearly Video Output

The numbers tell an impressive story about our commitment to content creation:

Production Metrics Numbers Weekly videos 5 Weeks per year 52 Total yearly videos ~250-260

Creating around 250 videos annually is a significant undertaking, but it's been worthwhile. This volume has helped us connect with approximately 150,000 viewers across multiple countries. From Australia to the UK to California, we've built relationships with MSPs worldwide—all from our home office.

The consistent production of content has transformed how we reach people. Instead of cold calling businesses a few towns away, we now help MSPs globally through our videos, creating a much broader impact than would have been possible with traditional sales methods.

Our Business Journey

Shift to MSP Focus

We started with a focus on general marketing before making a pivot to help Managed Service Providers (MSPs). This change wasn't planned at first. We began creating videos based on our experience working for an MSP and sharing helpful tips. These early videos gained unexpected traction in the MSP community.

Our pivot allowed us to serve a specific audience with targeted content. The transition felt natural as we saw more MSPs engaging with our material.

Building Momentum

Our growth has been steady and impressive. We now produce about 250 videos yearly - roughly five videos every week. This consistent output has helped us build a following of over 4,500 subscribers.

Our content has reached approximately 150,000 people worldwide, including viewers from:

• United Kingdom

• Australia

• United States

• Many other countries

This global reach is quite different from our MSP sales background, where we typically focused on local clients just a few towns away.

Unexpected Success and Direction

The attention we received came somewhat by accident. Our initial videos about MSP operations started gaining traction, and the audience kept growing. This unexpected interest shaped our strategy moving forward.

We realized we could help MSPs with:

• Sales training

• Marketing strategies

• Business operations

• Community support

This led us to develop a full-blown community and membership where MSPs can access resources and connect with peers at similar stages in their business journey.

The work is demanding but rewarding. Building something that belongs to us, that we've created ourselves, feels more satisfying than working for someone else - even if it means working 40-70 hours weekly without the security of benefits or paid vacation that comes with traditional employment.

Global Impact

Our journey has expanded beyond local borders, creating a significant footprint across the international MSP community.

Worldwide Reach

We've grown our audience tremendously over the past few years. Our YouTube channel has become one of the largest MSP-focused channels online, specializing in sales, marketing, and business operations. With over 4,500 subscribers and growing, we're reaching more MSPs every day. We produce approximately 250 videos annually—about 5 videos every week—covering critical topics for MSP businesses. This consistent content creation has helped us connect with an estimated 150,000 viewers worldwide. What started as making a few videos based on personal MSP experience has transformed into a global resource platform.

International Connection

Our content has reached MSPs in countries across the globe—from the United Kingdom and Australia to all across North America. This worldwide expansion happened naturally as our channel grew. It's been a remarkable shift from the traditional MSP sales approach of networking locally and cold calling businesses a few towns away. Now, we connect with MSP owners worldwide from our home office, helping them build and improve their businesses regardless of geographic location. This global reach wasn't planned—it evolved organically as our content resonated with MSP owners facing similar challenges worldwide. We've built a community where MSPs of similar caliber can access resources, connect with peers, and grow their businesses together.

My Professional Path

Shifting from IT Sales to Creating Content

I started my journey in MSP sales where my work involved local networking and cold calling businesses just a few towns away. I'd grab my keys and drive to potential clients within minutes. Now, I run Growth Generators, helping MSPs improve their sales, marketing, and business operations through our community and membership resources.

The transition happened somewhat accidentally. After making a few videos based on my experience working with MSPs, they began gaining traction. What started as casual content creation evolved into something much bigger than expected. We now produce about 250 videos annually - roughly 5 videos every week, which is a massive output.

Our YouTube channel has grown significantly, recently surpassing 4,500 subscribers. We've reached approximately 150,000 viewers worldwide, connecting with MSPs in countries from Australia to the UK and across the United States.

Finding Balance with Home-Based Work

Working from my home office with my dogs nearby represents a complete transformation from my previous work life. Instead of driving to meetings, I now help MSPs globally through virtual content. This change has been incredibly rewarding despite the challenges.

Building a business doesn't happen overnight. Many people expect instant success, especially when they see established channels with hundreds of thousands of subscribers. What they don't realize is the years of grinding and skill development behind that success.

We've found that while entrepreneurship requires more hours (often 40-70 per week) than traditional employment, the satisfaction of building something that belongs to us makes it worthwhile. There's something different about entrepreneurs - we choose this more difficult path despite knowing we could potentially:

• Earn similar or better income elsewhere

• Work fewer hours

• Receive paid vacation and benefits

• Enjoy greater stability

The journey involves learning many skills - from client management to invoicing, legal considerations, and policy development. Nobody is born knowing how to build a business; we all start with "training wheels" and gradually develop our expertise.

Entrepreneurial Growth Journey

Quick Success Isn't Reality

Starting a business isn't like flipping a switch. Many people today get caught up in the idea of instant success and immediate results. We look at successful YouTube channels with thousands of subscribers and think they appeared overnight. The truth is different. Behind every "overnight success" are years of hard work, learning, and persistence. Even small channels that reach milestones like 4,500 subscribers represent countless hours of consistent effort. When we see larger channels with hundreds of thousands of followers, we often fail to recognize the years of skill-building and content creation that made their growth possible.

Sticking With It Matters

The path to building something meaningful takes time and dedication. Creating a business requires gradually developing your marketing, customer base, and outreach strategies. It's challenging work, but deeply rewarding. The value comes from building something that belongs to you - something you've created rather than something you've built for someone else.

Nobody is born knowing how to run a business. We all start with "training wheels" and learn through experience and from others. Whether managing clients, handling invoices, dealing with legal matters, or developing policies - these skills develop through persistence.

While entrepreneurs often work longer hours (sometimes 40-70 hours weekly) and take on more responsibility than those in traditional employment, the satisfaction of building something personal makes the journey worthwhile. Though a W2 job might offer more security, benefits, and possibly even higher initial income, many business owners find greater fulfillment in creating their own path despite the challenges.

Value of Perseverance in Business

Building a successful business takes time and consistent effort. We've seen this firsthand in our journey from having just a few hundred followers to several thousand. This growth didn't happen overnight - it came from producing about 250 videos every year and staying committed to helping others.

Many people today expect instant success. They see successful businesses online and assume they appeared out of nowhere. The reality is quite different. Those who appear to have "sudden" success have usually been working behind the scenes for years, developing skills and building their foundation.

When starting a business, patience is essential. You won't immediately have:

• A steady stream of customers

• Millions in revenue

• A well-known brand

• Perfect marketing systems

Instead, business growth happens gradually. Each client, each marketing effort, and each outreach builds upon previous work. It's challenging but ultimately rewarding.

The contrast between entrepreneurship and traditional employment is worth noting:

Business Ownership Traditional Employment Variable income Steady paycheck No paid time off Paid vacations Self-funded benefits Company benefits 50-70 hour weeks Typically 40 hour weeks Building your asset Building someone else's

Despite these challenges, many of us still choose entrepreneurship. There's something deeply satisfying about creating something that's yours, helping others, and seeing your vision become reality.

We've now reached people in countries worldwide and helped thousands of businesses. This didn't happen because we got lucky - it happened because we stuck with it, even when the path was difficult.

Community Feedback and Interaction

We've been amazed by the growth of our community at Growth Generators. What started as a few videos has turned into one of the largest MSP YouTube channels focused on sales, marketing, and business operations.

Our content creation is quite impressive when you think about it. We produce about 5 videos per week, which adds up to roughly 250 videos each year. It's a huge commitment, but it's truly rewarding to do what we love.

The community response has been incredible. Our videos have reached approximately 150,000 people worldwide. We regularly receive emails from MSPs in the UK, Australia, California, and many other places. This global reach is quite different from the traditional MSP sales approach of networking locally.

Recently, we hit a milestone of 4,500 subscribers. While this might seem small compared to channels with hundreds of thousands of followers, it represents years of consistent work and dedication. Success doesn't happen overnight in this space.

Building a business takes time and patience. None of us are born knowing how to run a company. We all start with the equivalent of "training wheels" and learn through experience and from others who've gone before us.

The MSP journey involves many common challenges:

• Billing and invoicing

• Client management

• Employee management

• Policies and legal considerations

Despite these challenges, there's something uniquely satisfying about building something for yourself rather than for someone else. Though entrepreneurs might work longer hours than those with traditional employment, we find the freedom and ownership deeply fulfilling.