Identity Alchemy: Leah Coss on Shaping Stories and Self

Self-Identity | Growth Mindset | Resilience

Introduction
Leah Coss went from rebellious adolescence to purposeful leadership, providing a template for anyone seeking to rewrite their life story. As the founder of Build a Biz Kids and a mentor to adults and youth, Leah equips others to transform themselves by purposefully crafting their own identities.

Transformation after Trouble
Leah’s childhood was filled with anger, risky choices, and academic trouble. A simple comment from a friend’s mother sparked a turning point. Remembering her own resourcefulness and past successes, she quickly pivoted, got back on track, and realized the power of self-belief.

Empowering through Action
Today, Leah helps kids develop skills that textbooks cannot teach—resilience, empathy, curiosity, and leadership—through hands-on entrepreneurial experiences. For adults, she reminds people that self-identity is always in flux and can be chosen, not just inherited.

Rewriting Your Story with Conscious Choice
Leah teaches that you can reframe trauma and setbacks as the foundation for a better future. Change begins by noticing your language, routines, and assumptions—then gradually building a new narrative and environment.

Morning Routines and Mindset
Leah shows how morning rituals, visualization, and creative self-talk can guide the subconscious in the right direction. These micro-habits help shift identity, enhance energy, and make positive changes more likely to stick.

Growth, Discomfort, and Acceptance
Growth is rarely linear. Leah encourages letting go of ego-driven responses and extending self-acceptance, knowing that lapses and setbacks are part of a healthy journey.

Key Takeaways

• You can consciously reshape your story and identity

• Real change happens with small, repeated actions

• The language and routines you choose shape your worldview

• Progress comes through accepting discomfort and celebrating small wins

• Mentorship and community amplify growth